The adidas brand (adidas Turkey) designed as Adidas since 1949, is a German multinational corporation founded and headquartered in Herzognaurach, Bavaria, whose main purpose is the design and manufacture of footwear, clothing and accessories. It is the largest sportswear manufacturer in Europe and the second largest manufacturer in the world after Nike. It is the holding company of the Adidas Group, which includes 33.8% of the shares of Bayern Munich and Runtastic, an Austrian fitness technology company. Adidas’s revenue for 2018 is 22 billion euros.
The company was started by Adolf Dassler in his mother’s home. His older brother Rudolf joined him in 1924 under the name Gebrüder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”). Dassler helped develop spiked running shoes for several sporting events.
To increase the quality of studded sports shoes, he switched from the previous model of heavy metal studs to canvas and rubber
. Dassler convinced American runner Jesse Owens to use his handmade spikes in the 1936 Summer Olympics. In 1949, following a breakdown in relations between the brothers, Adolph created Adidas and Rudolph founded Puma, which became a commercial competitor to Adidas.
This logo is the three-line logo of Adidas, which is used in the design of clothing and shoes of this company as a marketing aid. A brand that Adidas bought in 1925 from the Finnish sports company Karhu Sports for 1,600 euros and two bottles of whiskey.
You can find Nike dealers in Turkey in Javaher Mall, Esteghlal Street, Venezia Outlet in Gazi Osman Pasha district in Istanbul and in all major shopping malls in Antalya.